"New, unique, natural toothpaste alternative for your entire family to promote healthy teeth and gums without toxic ingredients. Our all-natural formula cleans and safety polishes teeth while removing harsh stains. Restore your smile to its brightest with this unique blend of earth and plant-based ingredients" "Brush thoroughly at least twice a day. Children under six years of age should have adult supervision and use only a pea sized amount. Do not swallow. Keep in a cool place. Do not refrigerate." "Removes Stains - Prevents Cavities - Gum Protection - Removes Bad Breath - Removes Plaque - Maintains Freshness - Removes Germs - Prevents Sensitivity - Prevents Gingivitis"